What to Expect

Thought-provoking EUC experts

Login VSI Summit 2021 (previously known as the VDI Performance Summit) is back for a fifth event of networking and learning together. Join from anywhere around the world for this event devoted to bringing together IT professionals and inspiring keynote speakers, including Brian Madden of VMware, Christiaan Brinkhoff of Microsoft, and Ruben Spruijt of Nutanix, and many others.

Prepare for a day of business and technical breakout sessions and EUC enthusiasts covering what you need to advance your knowledge in today’s digital workspace, end-user computing, and application and desktop performance.

Your registration gives you access to the entire event with opportunities to watch sessions live or on-demand, chat with experts and session speakers, interact with sponsors, and network throughout the day.

What to Expect:


All times listed in the agenda are in EST.

11:00 am
Welcome – CEO
Opening Keynote: Charlie and the Testing Factory
Mark Plettenberg and Blair Parkhill
11:25 am
The Role of EUX in Digital Transformation
Michael Kent
12:00 pm
Windows 11: What to Expect, How to Prepare, and First Results
Mark Plettenberg and Hilko Lantinga
12:30 pm
Keynote - EUC Testing: No Longer an Afterthought
Fireside chat with Mark Bowker & Richard Scannell
1:00 pm
Feedback: The Unsung Hero of IT
Perparim Bislimi
1:30 pm
VDI Like A Pro – EUC Market Trends & Predictions
Ruben Spruijt & Christiaan Brinkhoff
2:00 pm
Sizing Azure Virtual Desktop and Selecting the Perfect Instance
Blair Parkhill & Pieter Wigleven
2:30 pm
Closing Keynote: The Future of VDI
Brian Madden

Click here to view the detailed agenda.


Keynote Speakers

Mark Bowker

Senior Analyst

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Senior Analyst Mark Bowker analyzes what it takes to support the modern, mobile workforce via digital workspaces. Leveraging 20+ years of IT industry experience, Mark researches the delivery, management, and experience of digital workspaces through both IT and end-user lenses.

Fascinated by the transformation in workforce behavior brought about by digital workspaces and how businesses are embracing mobility-enabled workflows and processes, Mark’s research spans from alternative desktop, application, and data delivery strategies to digital workspaces management technology and mobility’s impact on IT and business.

Brian Madden


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Brian Madden is a distinguished technologist in VMware’s EUC Office of the CTO. Prior to joining VMware, he was known world-wide as an independent EUC expert and founder of BrianMadden.com, the BriForum conference series, and author of six books and over 2000 articles and blog posts.

Christiaan Brinkhoff

Principal PM

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Christiaan works as a Principal Program Manager and Community Lead on the Cloud Managed Desktops Engineering team at Microsoft, bringing his expertise to help customers imagine new virtualization experiences. A former Global Black Belt and Senior Technical Specialist for Windows Virtual Desktop, Christiaan joined Microsoft in 2018 as part of the FSLogix acquisition. In his role at Microsoft, he will bring Windows Virtual Desktop (WVD) and Microsoft Endpoint Manager (MEM) closer together, drive community efforts around virtualization to empower Microsoft customers in leveraging new cloud virtualization scenarios. He also co-leads the #VDILIKEAPRO – state of the union survey, is the founder of the Microsoft meets Community: Windows Virtual Desktop event (aka.ms/wvdevent2021) and is the founder and co-host of the new technical-driven video podcast show called Desktops in the Cloud.

Ruben Spruijt

Sr. Technologist

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Ruben Spruijt is Sr. Technologist at Nutanix, former CTO at Frame, and a well-regarded author, speaker, market analyst, technologist. An all-around End User Computing geek. He contributes to Nutanix product development and analyzes EUC technology trends that impacted the current and future of work. Ruben is a Microsoft Most Valuable Professional (MVP), NVIDIA GRID Community Advisor, and was in the Citrix CTP program from 2008-2017 and VMware vExpert from 2008-2018. Ruben (co)founded several independent industry bodies such as Project Virtual Reality Check (VRC), VDI Like A Pro, Team Remote Graphics Experts (TeamRGE), WhatMatrix, AppVirtGURU wrote and co-authoring multiple disruptive research papers. Ruben has presented more than 450 sessions at national and international events such as BriForum, Citrix iForum Japan, Citrix Synergy, Gartner Catalyst, Microsoft Ignite, Microsoft TechEd, NVIDIA GTC, and VMworld.

Hilko Lantinga

Staff EUC Architect

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Hilko Lantinga is an End-User Computing Architect in VMware Technical Marketing, with a focus on 3D, Horizon Windows Desktops & RDSH, Linux and Applications. Previously he was a Senior Consultant in VMware Professional Services, leading large-scale EUC deployments in EMEA and has 18 years of experience in end-user computing. Get in touch with Hilko and follow him on Twitter @HilkoLantinga.

Pieter Wigleven

Sr. Program Manager

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Pieter Wigleven is a Sr. Program Manager in the Windows Virtual Desktop product group, responsible for all operating systems, including Windows 10 Enterprise multi-session. In the past 12 at Microsoft years, he has held several roles including Windows Technical Solution Professional, EMS Blackbelt Technical Solution Professional and Premier Field Engineering. Pieter has visited over 300 different customers across the EMEA region and is well known in the Windows and Mobility field. Outside of work Pieter likes to hike, play field hockey or brew beer with friends.

Perparim Bislimi

Login VSI

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Perparim Bislimi has over 15 years of experience in IT service delivery, hands-on experience in various disciplines ranging from support to consultancy training. Perparim also holds years of experience as a lead engineer/Solution Architect for large enterprises. He is responsible for helping our prospects and customers get value from Login Enterprise, answering technical questions, and presenting our solutions.

Blair Parkhill

Director of Products
Login VSI

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Blair Parkhill joined Login VSI in the summer of 2015 as director of products. Blair has been a marketing leader, avid architect and supporter of customer-focused technology solutions and technical marketing since the late 1990s. Residing in tiny homes located in the mountains of Colorado and jungles of Costa Rica, he tries to spend as much time as he can traveling, playing music, exploring the jungle, walking on beaches, and hiking in the mountains – when he’s not playing with the product, geeking out with the latest tech, presenting, testing or blogging.

Mark Plettenberg

Sr. Product Manager
Login VSI

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Mark Plettenberg is Senior Product Manager at Login VSI. Operating in the center between Sales, Product Development, Marketing, and last but not least: Research. Due to this research, Mark is regularly invited to speak at leading industry events such as E2EVC, VMworld, Citrix Synergy and share his vision on End User Computing, User Experience, and application & desktop performance. Mark is a Citrix CTP, VMware vExpert and Microsoft MVP and co-author of the annual ‘VDI Like A Pro – EUC State of the Union’, the biggest community driven market research in EUC.

Richard Scannell

General Manager NA
Login VSI

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Having spent the first decade of his career on the buy-side of IT at Motorola, Richard Scannell has since been in early-stage technology companies for over 20 years. As co-founder of GlassHouse Technologies, an IT Services company, SVP Sales, and later CEO of RiverMeadow, a Cloud migration software company, and most recently in his role as GM for North America at Login VSI. Richard’s passion is in working with Customers to drive mutual success, helping them solve the critical business issues they face while working with his team to push the company to the next level. He once raised $1M in capital from the guy sitting beside him in a bar. Irish by birth, Richard is a naturalized US citizen residing in Boston.

Eric-Jan van Leeuwen

Founder & CEO
Login VSI

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Eric-Jan van Leeuwen, founder and CEO of Login International Group is an experienced leader and has worked in the end-user computing market (focusing on VDI) for over 20 years. Companies founded in the group are software company Immidio (acquired by VMware in 2015) and Login Consultants, an international consultancy firm (acquired by Orange S.A., formerly France Télécom). Currently, Login VSI BV and Login VSI Inc. Previous to his role, he held senior sales roles at QFace ICT Dienstverleners, ASG de Veer, and K&DJ. He has a B.S. in Commercial Economics from Hogeschool InHolland.

Michael Kent

Chief Technology Officer
Login VSI

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Michael Kent, CTO at Login VSI, has an extensive background in the technology field and is an experienced architect and technology manager in software as a service. He has an outstanding balance between business and technology and is skilled at addressing a mix of tactical and strategic solutions to address short- and long-term business goals. Michael’s Product Management and Product Launch experience working with multiple teams to deliver compelling offerings to a target market and maintaining products through the product lifecycle.

Platinum Sponsors

Gold Sponsors

Previous Years

We hosted our first VDI Performance Summit in Amsterdam in 2019, followed by a virtual event. Both events surpassed our expectations, and we did a repeat of both live and virtual the following year.

You can view highlights from last year’s event here.

Explore sessions and watch on-demand: